Soft Plastic Baits

Soft Plastic Baits are simply, plastic based fishing lures. Originally developed in the late 1950's, these lures are made up of a soft, flexible plastic which gives them a life like action. They come in a variety of shapes, sizes, and colors. Soft plastic baits are designed to imitate aquatic food sources. Some examples of these are: fish, worms, grubs, lizards, crawfish, tadpoles, frogs, rats, and even snakes.

The reason soft plastic baits are so popular among fisherman is their life like quality, effectiveness, and the over all value. Soft plastics are cheap to produce and usually cost a few bucks for a bag of 6 or more. In most cases a hook is tied to a line and then bait is applied to the hook. When the bait is lost or damaged, the fisherman simply puts another one on the hook. The versatility is another reason for their popularity. Many of the same lures will work at any time of day and even different species of fish.

Photo Courtesy of www.stripersonline.com

Keep Cool 32

May 21, 2013

Mr. Joseph Brule

Keep It Cool, Inc.

241 S. Main St

Allentown, PA 18103

Dear Mr. Brule:

As a loyal customer for the past 10 years, we contacted you when we needed to purchase a commercial refrigerator for storing our very important research samples. You recommended your super-sized Stay Cool 32, for $2,000. We arrived to the lab this morning after being off for the weekend and found the refrigerator does not in fact “stay cool”.

We are currently involved in some top secret biological research for a very high end government contractor. Our research requires us to keep our samples at a consistent 32 degrees Fahrenheit. Upon arrival to our lab this morning, it appears that over the weekend we have experienced a malfunction in the refrigerators thermostat. We were shocked to find that the temperature had reached 48 degrees, destroying $600 worth of samples. Clearly, something is wrong with the refrigerator.

I think you can see how this is an issue. After trying to reach your office multiple times by phone, we had no choice but to rent another refrigerator for $150 a day. As I am sure you can imagine, we cannot afford any downtime.

Please call our office as soon as you receive this letter. I would like to discuss what our options may be in terms of warranty or repair.

Yours Truly,

Colt Davis, Biological Research



Enclosure